TheTruth About Most Internet Marketing “Gurus”
Like I was… and maybe you are now, most marketers are lost in the fog of information overload. Would you believe that there’s also a book on information overload?… I find that ironic and mildly amusing.
It all starts out with a desire to learn some new technique or method of doing something more efficiently. You then stumble onto things that you didn’t know you didn’t know. That, my friends, is the top of the rabbit hole. As they traverse down, they eventually are lured by a guru claiming to have all the answers to their marketing woes… and some are very compelling.
The guru also promises you can make a fortune by just following their advice. Of course that advice comes with a hefty price tag.
An interesting aside, when I “read” (audio book) the book “Out Of Your Mind” by Alan Watts I was struck by one of his vocal thoughts… “A guru’s main function is to give you impossible tasks to see how you handle the struggle”, loosely quoted.
So what is the truth? Well, for most it is a land of smoke and mirrors, a carnival of lies that is directed at you for the sole purpose of taking your MONEY. Most “Fool Proof, Super Duper, Shoot ‘Em Dead, Google Screwer” systems out there are rehashed, consolidations of free information. Some system makers even tell you, once you buy their product of course, how to “make a product” doing the exact same thing.
Don’t kid yourself here. Most gurus want to turn YOU into their affiliate machine, recurring ATM and USE YOU for their traffic regardless of what most promise to teach you.
Some gurus are actually SETTING YOU UP TO FAIL! They know that the MORE you fail, the more you will SPEND out of sheer frustration.
You will be given just enough information to get your interest up and then you will be asked to spend more money on the latest shiny fad the guru has.
Yet the REAL TRUTH is that many of these gurus laugh at you as being too stupid to know any better.
How Do I Know This?
I have attended internet marketing seminars and webinars where you see some of the biggest names (you would recognize) discussing the best ways to relieve you of your money and return little or no value. Check out this video:
It’s 15 minutes long but it’s pretty revealing. Just click the video to play/pause
I’ve actually heard someone say this: “Sucker punch them with a new lifestyle, dazzle them with ideas and dreams that you and I know they will never achieve, make them believe in all of this and then go for the juggler and wallet.
Yes, YOU are being LIED TO by most of the top gurus. In fact you only know the real truth IF you are invited into the “Inner Circle”. I wonder what you have to pay for that?
Actually, I know… because the real invitees to the inner circle are those that have figured it out on their own (not the ones that pay $5000 to $10000 for a seat at one of the “live bootcamps”) and have developed a large targeted email list. That’s what these guys are after in the end… more fresh people to market to.
I wanted you to really let this sink in because until you get this you will spend more money than a drunken sailor on leave in a foreign port.
The Same Is True Of Most Of The “Free Traffic Generation” Gurus.
The gurus love the traffic niche as it appeals to almost everybody who wants to make a living online. Incidentally, people who do not understand how to generate traffic are usually clueless about marketing strategies.
Newbie’s are the guru’s favorite target . . .
Some of these gurus were well intentioned (at one point) and had great ideas for building traffic but they learned it was just easier to resell crappy traffic, almost worthless programs for making traffic and marketing courses for unsuspecting people for easy money.
So what do you do to steer clear of all this?… Well, here’s a few tips:
- If you land on a page that is trying to sell you something, read between the lines. Force yourself to stay objective and not get lulled by the copy. Getting riches is only easy once you do a lot of hard work. – Kelly Felix of Bring The Fresh is a “good guy”. He is honest about the work that it takes to make money online but teaches you in an “over the shoulder” style. Yes he has some tools that cost money but he also acknowledges the free methods and teaches you those too.
- Remember what you wanted to learn – you got to a sales page because you were interested in finding out more about a particular thing, don’t let your mind get taken away by the 10 other things the sales page is trying to sell you on. Sales pages are notorious for pointing out the things you didn’t know you didn’t know and pounding it in your head about how much you need this new found knowledge or you’re destined to fail.
- Get the free stuff – internet marketers are notorious for giving away lots of free stuff. Be cautious though, when you are consuming the “free stuff” just get the nuggets out of it, the rest is sales copy for their latest shiny new product… that you should get “right now, before the last copy is gone!”
- Don’t go for the “upsells”… right away. If I am truly interested in learning what this guy is teaching then I will sign up BUT, I don’t go for all the bells and whistles during sign up. They have to earn my money. If I glean value with the general program I may opt to get more but only after I see that the basic program is not just more sales hype to buy better and best… there has to be value in the initial program to get any more of my money.
- Following up on the previous tip – If you buy in to some system or program and you find out that you just paid for another sales letter telling you that you really don’t have what you want, you need to get this much more expensive option (we have all seen this)… Cancel membership right away, or if what you bought isn’t a membership but it’s a program, get a refund right away.
- Step away from the sales letter and google the concepts laid out in the sales letter. i.e. – look for objective opinions on the subject being hocked. When you do this you will literally feel your brain breathe a breath of fresh air. If what you find is positive then go for it.
Not to confuse things for you but there does happen to be a lot of good and useful information out there that happens to be for sale that looks like hypy garbage at first glance. I know it’s confusing but here’s how that happens…
A person has some great information and is a good teacher… What they are not is a good marketer. So what do they do to get this information out?… they “follow the leader”. In other words, they copy what the big boys do. The trouble with that is they are not “polished” like the big boys. The big boys are marketers and nothing else, as they say themselves “it doesn’t matter what the product is, it could be crap”.
So a person that has put together a good viable product may basically be a DYIer when it comes to marketing, and with little exception DIYer’s aren’t as good as the pros… result, crappy marketing and juvenile looking sales pages.
Heck, come to think of it this may be a good barometer of whether there is actually a product of value at the end of the rainbow. Nah, too easy. Anyway, just keep that in mind as well… If every conceivable angle is covered you’re probably dealing with a marketer and not a product producer.
So in conclusion let me just round this out with a couple of nuggets for you:
- Don’t get sucked into (hypnotized) the sales copy. Do a little research on google about the subject matter you were originally looking for.
- Before you buy information, see if you can get it for free with a couple more keystrokes. You would be amazed at what is free and right there for your use.
- Have a plan. Whatever you are trying to accomplish, write out a plan and stick to the plan… plans DO sometimes get expanded upon based on what you learn BUT only add to it after careful consideration of the benefits you’ll receive by adding whatever you’re considering.
- Stay focused on the original objective. How “information overload” happens is you start out wanting to know something, then you find out about something that you didn’t know that you didn’t know and want to learn more, that balloons out even further and all of a sudden you are somewhere that’s not even related to what you wanted in the first place, and you’re considering BUYING! Don’t do that.
Well I hope this helps you to stay focused on what is good for you and not what the “guru’s” want you to do.
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